Thursday, June 16

[notes C&T 05] Aural communities and mobile technologies: Marco Susani

Director of the Advanced Concept Group, Motorola, Cambridge, USA

Works at Motorola, rule there: don’t say telephone any more: prefer to say something like: device formerly known as phone…and Motorola does also stuff with TVs. Phones are messaging, imaging systems, more combinations can be expected in the future. Large part of what they do is experience design: thinking what people will do with the device, also effects that devices generate on the way people communicate, change of patterns of communication. Designing experiences doesn’t mean that you do that exactly – you enable experiences – like an architect.

Concept of “Aural communities”, images as subtle form of communication, a way of conveying experiences

Aural space as social spaces:

The social spaces we inhabit are immaterial, not only material – it’s not a room, but has qualities like a space – we can return there etc.

Next question: how many different spaces are there? (picture with different flower-like diagrams – will link that later on)

Classified like in Kamasutra (the way they look like! J)

People picking up a phone don’t ask any more: “how are you?”, but: “where are you?”

“Tribal community”

Communities bound by common interests, defined by territory, we are the group that meets at the pub every Wednesday –feeling of belonging

Messaging for the sake of messaging? (example of Italian youngsters)

Talk like on Skype, then type in a word and coffee shops in your are pop up

They do ethnography there at Motorola!

Do people blog about different TV-shows? Why would they do that?

You see, which one of your friends is also watching the same program on TV, then you click on them and start chatting about the program (because talk is content oriented).

Coordination of video content and programms on TV and all the rest of it: see who watches tv with you, talk or blog about it at the same time. Download a section of “sex and the city” and deliver it to friends (never mind the law! J), invite a friend to a pay-tv-programm. Social dynamics are that this community dynamics build around content – it’s a catalyser of a community.

Are now talking with MTV to discuss what happens if this is the future.

Rave parties: “community based on an event”


9/11 first event that has been documented in almost the same importance in TV and on the web…probably first example of mass access to a type of broadcast, in terms of social architecture… how could the next event of this relevance be documented, if its not about moving from TV to website, what about moving from both of these to blogging, imagined hypothetical 9/11 – techno parade in berlin, people taking pictures, sharing them, then start blogging about the event, and then social architecture is different. Then a blackout in new york happened. Last image: like the eye of a fly: everyone can contribute their own point of view, their own content and pictures as well as stories about the same event and then it all fits into a grid. Could also change our perception: why should I trust CNN? All of the aspects that we’re seeing in this little video are “out there” – they just stretched what’s out there into a strong vision, fact is, that these social behaviours already exist. Shouldn’t sociology be metereology, predicting the future?

Also did media diaries – what do people do with our stuff?

Blurb for the talk here.


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