what would you read/do if you had the time?

At antropologi.info I found a Book Review of the Anthroplogy of Media & Media Worlds. I've got the former, standing on my shelf, sometimes flicking through it, but haven't read it thoroughly. On friday this week though I'll meet a few fellow student to start a focus group for the anthropology of media. We've been discussing possible areas of interest and our imagination of what funny/crazy/intersting stuff we could do (like producing a CD, discuss articles, publish online, write a collaborative wiki etc.). So what are your ideas concering this? Any must-read texts that are a bit "out of the box"? Anything we should definitely not miss?